Delightful & insightful content from a magazine editor & marketer, informed by 20 years of building excellent things for outstanding brands.

I’m Tanner, and I spend my time thinking about fantastic content & editorial.

I have more than 20 years of content & editorial expertise as an executive at Apple, HBO and Rivian and writer-editor in magazines. My approach is informed by my background as a journalist and degree in magazine journalism: I believe in smart, delightful content rooted in reality. I excel at working with all types of collaborators: marketers, executives, designers, producers, artists, talent, and more.

Brand Roles &
Freelance Clients

Capabilities

  • Content & Editorial Strategy

    Planning and creating high-quality cross-channel creative that enchants your target audience.

  • Brand Storytelling

    Employing narrative to convey your brand's values, personality, and mission to connect with your consumers, wherever they may be.

  • Brand Voice & Copywriting

    Developing a unique tone and writing style that consistently reflects your brand's personality, then putting that into practice.

  • Content Research & Insights

    Gathering and analyzing data, then excavating insights that power the creation of smart, effective content marketing campaigns.

Additional expertise includes Digital Marketing, Narrative & Content Development, Partnerships, Campaign Management, Social & Platform Strategy, Emerging Technology, Organizational Leadership & Management.

Portfolio

I’m experienced across a multitude of content types: social, email, blogs, web, chatbots, print, media, podcasts, voice skills, extended reality.

Below are a few of my favorite projects. I can share more detail—and other projects—upon request.

  • Zipcar | Summer Trip Inspiration

    Cross-Channel Content

  • Showtime | Billions: Final Season Editorial Approach

    Editorial Strategy

  • EW | Cover Stories

    Magazine Cover Story Editorial

  • Apple | Dickinson: Party Like it's 1859

    Companion Explainer Video Series

  • HBO | Silicon Valley: Interactive World

    Digital Storytelling

  • HBO | Westworld: The Maze Amazon Alexa Voice Skill

    Amazon Alexa Voice Skill

  • HBO | Vinyl: VinylCuts

    Episodic Digital Magazine

  • Cosmopolitan | 20 Awesome Shows Every Twentysomething Must Watch

    Magazine Article Writing

  • HBO | Westworld: Chaos Takes Control Interactive Experience

    Digital Storytelling

  • HBO | Silicon Valley: Inside the Hacker Hostel

    VR Experience

Ways We Can Collaborate

I can work in a variety of ways. Choose an engagement style that works best for you—or we can scope out a bespoke engagement tailored to your exact needs.

T. Desmond Consulting is set up as an LLC. Inquire about rates.

  • Consulting Content Lead

    When you need a content leader to jump in and lead your effort.

  • Content Advisor

    When you need a seasoned thought-partner for ongoing consultation.

  • Content Project Specialist

    When you need an extra hand or to fill in a gap in your organization.

  • Freelance Content Director

    When you need a freelance content lead for a project or new pitch.

  • Short-Term Fill-In

    When you need a content marketer to fill-in for an employee on leave.

  • Executive Secret Weapon

    When you need a thinker supporting you and building out ideas.

Awards

Awards for previous campaigns and content include multiple Emmys, Cannes Lions, Webbys, and Clios.