EDITORIAL STRATEGY
Billions:
Final Season Editorial Approach
Built an editorial recommendation for the months leading into the final season of Showtime’s hit Billions, focused on writing a love letter to the show; taking a good, long look at what made Billions unique; and reminding fans what made them love Billions in the first place.
The editorial strategy guided Showtime executives on how they might deliver the most exciting pieces of Billions back to fans, providing overarching inspiration and direction for the stories worth telling as Billions headed into the campaign for its several and final season.
